Ever wonder why you love going to some stores? It could be because of the kind of music they play says a scientific study. It has already been established that playing music can soothe the frayed nerves at a dentist’s clinic, but can the piped music in a store make you want to spend more?

Apparently it can, as per Trevor Cox, a British acoustics researcher. Although it would depend on some other factors such as how loud the music is and what the ambiance in the shop is like. Some conventional wisdom must apply to all the piped music we keep hearing.

Soft, slow music makes people tend to linger longer and spend more in stores as per Cox. However is the music is loud and brash it makes the people want to run away. The type of music being played is also a factor to be considered.

Christmas music including carols and songs such as “Let it snow” are actually effective in making wishful thinking come alive in shoppers during the season. This again, leads to more sales. In France the romantic instrumental tunes increased the sale of flowers in a shop.The playing of accordion music helped sell more French wine than German wine in a liquor store. This musical study is still a fledgling science project.